Ferrari is a name that has long stood for speed, passion, and uncompromising performance. The very idea of a Ferrari SUV once seemed impossible, even sacrilegious to some purists. Yet, with the growing demand for high-performance SUVs among affluent buyers, Ferrari recognized an opportunity to deliver something unique: a vehicle that combines the everyday usability of an SUV with the soul of a supercar.
Unlike many competitors who simply repackage performance in a taller, heavier body, the 2025 Ferrari Purosangue is a ground-up creation that respects the brand’s core philosophy. With its muscular design, naturally aspirated V12 engine, and advanced driving dynamics, the Purosangue is more than just a new model—it's a statement of evolution.
Bold Exterior Design
At first glance, the 2025 Ferrari Purosangue doesn’t just look like any luxury SUV—it looks like a Ferrari. Ferrari has made it clear that, although this is a more practical vehicle, it refuses to compromise on visual drama. The Purosangue features a long, low-slung hood and a flowing silhouette more reminiscent of a grand tourer than a traditional SUV. It sits on large alloy wheels, with flared arches that enhance its road presence without appearing bulky.
Up front, the aggressive front fascia is highlighted by a sleek, split-headlight design integrated into sculpted air channels—an innovative feature that improves airflow and cooling. At the rear, the design remains equally striking. Aerodynamics play a central role in the Purosangue’s design. Active aerodynamic components, including adjustable air vents and underbody panels, contribute to its efficiency and high-speed stability, a rarity in SUVs. Every surface has been engineered to reduce drag while maintaining downforce, staying true to Ferrari’s motorsport roots.
Power and Performance
At a time when many luxury performance SUVs are turning to hybrid or turbocharged powertrains, Ferrari has taken a purist’s approach—equipping the Purosangue with a naturally aspirated 6.5-liter V12 engine. It revs all the way up to 8,250 RPM, delivering a thrilling crescendo of sound and speed that few, if any, SUVs can match.
To manage this power, Ferrari has engineered a sophisticated all-wheel-drive system that provides maximum grip and dynamic control. At lower speeds and under heavy acceleration, the front wheels are engaged to maximize grip, but at higher speeds, the car behaves like a classic rear-wheel-drive sports car.
This configuration enhances balance and agility, giving the Purosangue the responsive handling typically reserved for low-slung coupes. Multiple driving modes, accessible through the steering wheel-mounted "manettino" dial, allow the driver to tailor the SUV’s behavior to their preference—whether it's comfort cruising, spirited canyon carving, or high-speed track driving.
Interior Luxury and Comfort
Step inside the 2025 Ferrari Purosangue, and it's immediately clear that this is no ordinary SUV interior—it’s a meticulously crafted fusion of race-inspired design and refined luxury. These seats are deeply bolstered yet incredibly comfortable, designed for long-distance driving as much as spirited cornering. Unlike typical five-seat SUVs, Ferrari’s choice to go with four separate seats emphasizes exclusivity and driver-focused ergonomics over mass-market practicality.
Premium materials are everywhere. Even the smallest details—such as the texture of the switchgear or the stitching patterns—reflect Ferrari’s dedication to craftsmanship and bespoke quality. There's no central infotainment screen cluttering the view; instead, both the driver and front passenger get their own high-definition digital displays. The driver’s screen handles all the core driving information, while the passenger display offers access to media, navigation, and performance data—engaging the co-pilot in the driving experience.
The Purosangue also introduces a dual-cockpit design, creating a sense of symmetry between driver and passenger. This layout, borrowed from Ferrari’s GT cars, helps create a more immersive and balanced atmosphere, making everyone feel like a part of the action.
Features include a premium Burmester 3D surround sound system, wireless Apple CarPlay and Android Auto, voice-activated controls, and a customizable ambient lighting system. Rear passengers enjoy heated and ventilated seats, individual climate controls, and optional rear entertainment screens—ensuring that comfort and luxury aren’t confined to the front row. There’s a generous luggage compartment in the rear, easily accessible via a power-operated tailgate, and ample legroom in both rows thanks to the vehicle’s long wheelbase.
Driving Dynamics
The 2025 Ferrari Purosangue doesn’t just aim to feel like a Ferrari—it drives like one. This balance, rare even among sports cars, gives the Purosangue the confidence and control needed for spirited driving through twisty roads or high-speed corners.
It allows the Purosangue to remain flat during hard cornering, absorb rough road surfaces effortlessly, and even eliminate the need for traditional anti-roll bars. The result is an uncanny ability to stay composed on a variety of road surfaces while maintaining a supple ride quality.
To further enhance agility, the Purosangue features rear-wheel steering. At low speeds, the rear wheels turn in the opposite direction of the front wheels to reduce the turning radius—making tight corners and parking easier. At high speeds, they turn in the same direction as the front wheels, improving stability and smoothness during lane changes or sweeping bends.
Ferrari’s sophisticated Side Slip Control system and a suite of electronic aids (including torque vectoring and dynamic traction control) help the Purosangue adapt seamlessly to the driver’s inputs, whether carving mountain roads or navigating slick urban streets.
Drivers can toggle between multiple drive modes using the signature manettino dial on the steering wheel. A specialized snow mode adds versatility, enhancing grip and stability in low-traction conditions.
Competitive Landscape
The 2025 Ferrari Purosangue enters one of the most competitive and rapidly growing segments in the luxury automotive market: the high-performance SUV category. Once seen as a contradiction in terms, this class has evolved into a battleground where elite automakers combine supercar-like performance with SUV practicality—and now, Ferrari has officially thrown its hat into the ring.
The Lamborghini Urus, for example, is fast, angular, and aggressive, with a twin-turbo V8 producing 657 hp. The Aston Martin DBX707 has carved out a niche as the most powerful luxury SUV on paper, boasting 697 horsepower from a tuned V8. It balances elegance and performance well, but again, it lacks the bespoke Ferrari powertrain and the brand's signature mid-engine-derived dynamics.
While it's an outstanding long-distance cruiser, it doesn’t deliver the razor-sharp handling or emotional driving experience that the Purosangue offers.The Porsche Cayenne Turbo GT is perhaps the closest in driving feel due to Porsche’s engineering precision, but it, too, uses a twin-turbo V8 and doesn’t offer the exotic pedigree or rarity that Ferrari buyers often seek.
One of the most striking differences in this competitive set is exclusivity. Ferrari has publicly stated it will limit production of the Purosangue to maintain brand scarcity and prevent dilution. This is in sharp contrast to some competitors, which have leaned heavily into SUV production as a major revenue stream.
Price also positions the Purosangue at the very top of the segment. With a starting price expected to exceed $400,000, it commands a significant premium over its rivals—yet for many Ferrari buyers, this isn’t a deterrent, but a statement of status, performance, and commitment to the marque. It doesn’t aim to merely be the fastest or most luxurious—it strives to be the most authentic performance SUV ever built, and in doing so, it redefines the very segment it enters.
